Philips is a people-focused, market-driven company that is organized around customers and markets. By understanding trends in society and obtaining deep insight into issues confronting people in their daily lives, we ensure that people’s needs remain at the heart of everything we do.
We improve the quality of people’s lives through the timely introduction of meaningful innovations
Innovation does not only mean “new technology”. It can also mean an exciting application, a new business model or a unique customer proposition brought about by an innovative partnership. In other words, an innovation is not the same as an invention. Technology remains very important, but insight into the needs and aspirations of consumers and customers is equally, if not more important and must always be our starting point.
In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing “sense and simplicity” to people
Our corporate vision describes what we see as one of the biggest challenges facing people today – and how we can help them meet that challenge. We have identified the difficulty of coping with complexity as a major challenge for people in our time. One of the things that makes life today so complex is the fact that technological progress comes to us very often in a way that is too difficult to experience. We believe that this situation can be changed, and that we can help to make the benefits of our products and solutions easier to access and more relevant to people’s needs and aspirations.
We operate in the health and well-being domain
We seek to improve the quality of people’s lives through focusing on their health and well-being. Quite simply, we want to help people live a healthy, fulfilled life.
By “health” we mean not only medical aspects of health, but also keeping fit, having a healthy diet, and generally living a healthy lifestyle. By “well-being” we mean a general sense of fulfillment, feeling good and at ease. “Well-being” also refers to the sense of comfort, safety and security people feel in their environment – at home, at work, when shopping or on the road. Our focus on health and well-being automatically implies that we contribute to building a sustainable society.
Our brand promise
We promise “sense and simplicity”
We differentiate ourselves through our brand promise “sense and simplicity”. Our brand promise is comprised of three pillars:
- We design our solutions around the needs of people.
- We apply advanced thinking and technology to deliver a better solution.
- We ensure our solutions are easy to experience.
Our values, the four Ds, are like a compass - guiding us in how we behave every day, and reminding us of the attitude we should have towards our work, our customers and our colleagues
We anticipate and exceed customer expectations
Deliver great results
We continually raise the bar
We get the best from ourselves and each other
Depend on each other
We deliver more value by working as One Philips